sıllon

Visual identity for a natural wine shop on the Montée de la Grande-Côte, Lyon.

Logo, colours, typefaces, labels, stationery, shop sign and social media.

A cellar vault, rows of vines, the day breaking.

Sillon sells wines from small estates, made by hand with nothing added. Its customers come to talk, taste, and leave with a bottle they had never heard of.

The symbol joins the two places of the trade: the cellar where you taste and the plot where it all begins. The rows run to the horizon, the sun rises on the line. Seven strokes and a half circle: it can be engraved, stamped or embroidered without losing anything.

Five colours, taken from the cellar

Click a colour to copy its code.

Two voices

Gloock

For the name, the wines and the headings. Strong contrast and a little extra ink in the corners: letters that look drawn by hand, not on a screen.

Schibsted Grotesk

For information: grape, strength, price, opening hours. Upright, readable at small sizes on a label or a slate.

The house labels

Three wines Sillon selected from winemaker friends. One grid, three colours: you recognise the shop from afar and read the wine up close.

  • Terre battueGamayBeaujolais 2025sélection sillon, lyon

    Terre battueGamay, Beaujolais

  • Petit matinCheninAnjou 2024sélection sillon, lyon

    Petit matinChenin, Anjou

  • Bulle d’aoûtPétillant naturelLoire 2025sélection sillon, lyon

    Bulle d’aoûtPétillant naturel, Loire

Stationery

Business card, 85 × 55 mm. Click to flip it.
cave à vins vivants, lyon
A stamp for kraft bags and boxes. One ink, no printing costs.

On the street

sillon
Projecting sign in painted sheet metal. Visible from the bottom of the hill.
on goûte avant d’acheter
Canvas tote, free from six bottles. One-colour screen print.
Fictional concept made by SK Digital